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Dr. Leslie Gaines-Ross: How C-level Executives Build Their Reputations
This is from the May 28th update at EnterpriseLeadership.
Dr. Leslie Gaines-Ross
Chief Reputation Strategist at Weber Shandwick
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In 2007, a major company issued a statement saying that it had dismissed its CIO for violating an important corporate policy. The nature of the corporate policy wasn't revealed. Just about every IT publication carried news of the event. For weeks IT bloggers posted comments about what the CIO could have done to be let go. Eventually, the noise level around this executive's dismissal died down, and the executive took a new job in an area outside of IT.
In this podcast, enterpriseleadership.org asked one of the world's most sought-after authorities on executive reputation to talk about how C-level executives, especially CEOs, build their reputations based on their corporate strategies, what they need to do to maintain them, and what challenges they face in developing and executing their corporate strategies.
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