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On the Radar: Innovation
This is from the Dec. 22 update at Enterprise Leadership.
Dr. Robert Wolcott
Fellow, adjunct professor, postdoctoral fellow
Center for Research in Technology & Innovation
Northwestern University's Kellogg School of Management in Evanston
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What leads to innovation? How can mature companies sustain that cutting edge? Today, faced with tough, new realities including global competition and commoditization, it's more critical than ever for companies to find, and sustain, their innovative advantage.
Drs. Mohan Sawhney, Inigo Arroniz, and Robert Wolcott believe that business innovation is about creating "new value, not new things." That's why they have developed a new framework for corporate innovation: the "innovation radar."
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